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Overview
Here’s the complete overview of CA$HVERTISING PDF:
Because if you think the ads you’re seeing today are just pretty pictures with nice, creative copy, you’re mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology… little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they’re causing you–and millions like you–to spend enormous amounts of money every day on countless products and services.
But what are these principles? How do they work? And how can you use them in your own advertising?
Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York’s famed Madison Avenue and teaches you the specific psychological techniques that today’s top copywriters and designers use to influence the masses… and how you can use them to rapidly increase your sales, no matter what you sell.
Features of CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone PDF
In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including:
* How to Push Your Prospects’ Hot Buttons in Every Ad, Sales Letter, or Email–It’s not hard to do once you know the secret.
* Why Developing Your “USP” Can Leave Your Competition in the Dust–It’s the quickest way to instantly begin out-marketing your competitors. (And they’ll never know what hit them.)
* Why You Don’t Need a Degree in Business to Create Great Ads–But there is one thing you MUST know or your ads will likely fail miserably.
* How to Develop a Powerful Ad-Agency Mindset–What the pros know about consumer buying behavior and how you can use it to your advantage.
* How to Save $600 for Every $1,000 You Spend on Ads–This idea alone is worth infinitely more than the price of this book…and you can start using it immediately.
* The Amazing 5-Second, No-Fail Headline Test–Chances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response.
* What a Good Ad Should “Feel” Like–How to connect to readers on a deep, emotional level.
* How to Install Persuasive Images in People’s Brains–Learn how to direct how people think about your products and services.
* Why People Really Buy Your Product or Service–Sorry, but it’s not what you think. (But you better know the reason… or else.)
* Where to Always Put Your Biggest Benefit–Miss this and you’re flushing your ad dollars down the toilet.
* How to Write “Dragon-Slayer” Headlines that Get Read and Get Response–Tons of examples you can “steal” for your own ads.
* Long vs. Short Copy: Which Is Really Best for Response? Don’t believe the lies! We’ll set the record straight and you’ll learn to cash-in.
* How to Use the Devilishly Effective Pyramid Principal–Lure readers into your ads by understanding human eyeball behavior.
* 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW.
* How to Turn Ordinary Words in “Money-Magnet” Copy that motivates, influences, persuades. (Yes, you can really do it.)
* Put Your Copy Here and Boost Readership by 10-200%–Why doesn’t everyone do this?
* 10 Sure-Fire Ways to Start Writing Your Ads–So easy, it’s almost automatic.
* How to Cause People to Mentally Demonstrate Your Products… Before They Buy.
* How Emotional Words Melt Sales Resistance a Red-Hot Knife Through Butter.
* “Sneaky” Ad-Design Psychology Tricks that Work Like Magic–Start using them tonight.
* Typestyles that Actually REDUCE Readership–Are you using them?
* This “Evil” Design Sin Depresses Your Readership Up to 50%–Do you do it?
* Widely Used Typeface LOWERS Comprehension Up to 67%–Are you using it?
* The Eye-Grabbing “Advertising Guillotine”–The one image humans can’t resist.
* And Much More
Table of Contents
Below is the complete table of contents offered inside CA$HVERTISING PDF:
CHAPTER 1: WHAT PEOPLE REALLY WANT 19
✸ The Life-Force 8
✸ The Nine Learned (Secondary) Human Wants
CHAPTER 2: HOW TO GET INSIDE THEIR HEADS:
THE 17 FOUNDATIONAL PRINCIPLES OF CONSUMER
PSYCHOLOGY 29
1. The Fear Factor—Selling the Scare
2. Ego Morphing—Instant Identification
3. Transfer—Credibility by Osmosis
4. The Bandwagon Effect—Give Them Something to Jump On
5. The Means-End Chain—The Critical Core
6. The Transtheoretical Model—Persuasion Step by Step
7. The Inoculation Theory—Make Them Prefer You for Life
Contents
8. Belief Re-ranking—Change Their Reality
9. The Elaboration Likelihood Model—Adjust Their Attitude
10. The 6 Weapons of Influence—Shortcuts to Persuasion
11. Message Organization—Attaining Critical Clarity
12. Examples vs. Statistics—And the Winner Is…
13. Message Sideness—Dual-Role Persuasion
14. Repetition and Redundancy—The Familiarity Factor
15. Rhetorical Questions—Interesting, Aren’t They?
16. Evidence—Quick! Sell Me the Facts!
17. Heuristics—Serving Billions of Lazy Brains Daily
CHAPTER 3: AD-AGENCY SECRETS: 41 PROVEN
TECHNIQUES FOR SELLING ANYTHING TO ANYONE 79
1. The Psychology of Simplicity
2. Bombard Your Readers With Benefits
3. Put Your Biggest Benefit in Your Headline
4. Crank up the Scarcity
5. 22 Psychologically Potent Headline Starters
6. 12 Ways to Lure Readers Into Your Copy
7. 360 Degrees of Attention-Getting Power
8. The Reverse-Type Pitfall
9. Crush Your Competition With Extreme Specificity
10. The Famous Ogilvy Principle
11. The Psychology of Typefaces
12. Insist on the Pro-Design Difference
13. The Power of Questions
14. The “Granny Rule” of Direct Mail
15. The Psychology of “Social Proof ”
16. The Guillotine Principle
17. PVAs–The Easy Way to Boost the Power of Your Copy
18. Directing Mental Movies
19. Battling Human Inertia
20. Establish Your Unique Selling Proposition
21. Buy Your Own Island
22. Authority Positioning
23. A Sales Letter in Survey’s Clothing
24. Power Your Ads With Pictures
25. Grab ’Em With Grabbers
26. Long Copy vs. Short
27. Offer Testing
28. Survey Power
29. Editorial Energizers
30. The Coupon Persuader
31. 7 Online Response Boosters
32. Multi-page Your Way to Success
33. Guarantees that Guarantee Higher Response
34. The Psychology of Size
35. The Psychology of Page and Section Positioning
36. The Fantastic Four
37. Consumer Color Preferences and How Color Affects
Readership
38. The Psychology of Pricing
39. The Psychology of Color
40. Wrap Your Ads in White
41. Give Yourself a “Cleverectomy”
CHAPTER 4: HOT LISTS: 101 EASY WAYS
TO BOOST YOUR AD RESPONSE 187
✸ 22 Response Superchargers
✸ 9 Ways to Convey Value
✸ 13 Ways to Make Buying Easy
✸ 11 Ways to Boost Coupon Returns
✸ 46-Point “Killer Ad” Checklist
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CA$HVERTISING PDF Free Download
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